Youthforia’s foundation backlash, explained: Why beauty influencers are calling the new shade ‘tar in a bottle’

Makeup company Youthforia’s darkest new shade of foundation is being called “tar in a bottle” by critics.

The brand launched in 2021 and landed a “Shark Tank” investment from Mark Cuban last year, with the pitch that the company offers “makeup you can sleep in.”

On one side of her face is the product; on the other is black face paint. “You can’t tell the difference,” George said in the video, which also included the “tar in a bottle” descriptor.

George said the foundation “lacks color and is flat.”

This isn’t the first time the brand has come under fire for its shade range.

Youthforia did not immediately respond to’s requests for comment.

Here’s everything to know about the company and the controversy.What is Youthforia?

The makeup line is carried at Ulta. Ulta did not immediately respond to’s request for comment.

As of April that year, the company offered Date Night Skin Tint Serum Foundation in 15 shades, according to a blog post it released at the time. 

Youthforia founder Fiona Co Chan said in a now-deleted initial response at the time that it was a limited launch as “proof of concept” that the product would succeed, NBC News reported.

The foundation selections expanded to 25 shades as of March 2, a separate blog post said.

Another is from Javon Ford, fellow beauty influencer, who took a look at the pigment in the shades available in a TikTok with more than four million views. 바카라 바카라하는법 바카라규칙

“This foundation literally only has pure black pigment,” Ford said in the video, not allowing for undertones.

온라인카지노 안전놀이터 신규사이트 메이저사이트 메이저놀이터 바카라 바카라하는법 바카라규칙 슬롯 슬롯머신 슬롯하는법 잭팟 룰렛 온라인슬롯 안전공원

답글 남기기